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jQ Promotions - Partying for a Cause |
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A premiere entertainment company based in Maryland, jQ Promotions wanted to create not only an entertainment company but also a philanthropic organization. They had a website which promoted their events but they had no way of knowing who their visitors were and how to do any outreach. They needed a way of transforming their existing website into an advocacy tool without losing their current supporter base.
Re-Thinkerx.com implemented a set of tools on jQ Promotion's website to help them know more about their visitors. We were able to help them advertise to reach a broader audience, acquire contacts and even segment their contacts into action takers and non-action takers. This way jQ Promotions was able to target which members to include in their Flip Flops for Life initiative and which members to contact for their event promotions initiatives.
By also adding ecommerce features to the jQ Promotions website they were able to increase donations and revenues by 40 percent and also deliver a truckload of shoes, clothing and toys to children in Africa in 2007.
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